Shopper / Marketing
As part of the Great Northern promotion, consumers were challenged to visit 10 different bar venues in the Northern Territory to win a limited edition T-shirt. From the initial conceptual stage to the final execution, I was fully involved in the design development process.
While the studio lead provided oversight, I played a significant role in bringing the project to life. My contributions included ideation, concept design, and final art, ensuring that the final product was both visually appealing and aligned with the promotion's overall messaging.
The end result was a successful and engaging promotion that effectively captured the attention of consumers and drove traffic to the participating bar venues.