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Potato Head: CHIPS (Passion Project)

Brand Identity 

Potato Head Ltd is a fictional potato manufacturing company based in Melbourne, Australia. Celebrating the glory of this humble vegetable, I set out to design a modern and visually striking brand identity for a potential potato chip product that could successfully enter the real-world market.

The key focus was on typography, utilizing bold and simplistic vector shapes to create a hero aesthetic that would appeal to consumers. By prioritizing a clean and contemporary design approach, I aimed to develop a brand that would stand out in a competitive industry and capture the attention of consumers.

Overall, I am confident that the brand identity created for Potato Head Ltd would be a strong contender in the marketplace, offering a fresh and unique perspective on the classic potato chip product.


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