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Personal Project - Potato Head: CHIPS

Brand Identity 


Potato Head Ltd is an 'imaginary' potato manufacturing company in Melbourne, Australia. 


Highlighting the glory of the humble vegetable, I wanted to create a Potato chip brand identity that could potentially market in the 'real world' and basically project a modern brand that focused on typography, and bold simplistic vector shapes as the hero aesthetic. 


My involvement:

Full involvement from start to finish. 

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