Brand Identity + Experiential Design
Fieldays is the largest agribusiness event in the Southern Hemisphere, with over 130,000 visitors and 1,000 exhibitors.
We had to help Toyota stand out by creating a welcoming, engaging site for customers to find their next vehicle and escape the winter elements.
I was in charge of all the design collateral, from the print work to the digital work. While also I had to help visualise the space by building the 3D spaces.